Graduate Certificate in Hotel and Hospitality Management (GCHHM)
Հյուրանոցային և հյուրընկալության ոլորտի կառավարման որակավորման վկայագիր
ABOUT THE PROGRAM
The Graduate Certificate in Hotel and Hospitality Management (GCHHM) is a 13-month program offered by the Manoogian Simone College of Business and Economics (CBE). The program is open to those interested in a rewarding career in the field of tourism and hospitality management. The program will provide students with the skills required to be competitive in the fields of tourism and hospitality management through exploring the fundamental concepts of management related to these industries. The Program will help graduates prepare for the next step in their careers by developing the skills and know-how essential for managerial-level professionals including advanced business acumen, strategic insight, high-level management skills, and specialized industry knowledge.
Professionals that complete this program will have a robust knowledge of tourism and hospitality management paired with real-world experience, including:
- In-depth understanding of the hotel and hospitality industry
- Working knowledge of Armenian market specifics from the public and private perspectives
- Working knowledge of various aspects of management, including operations and management
- Professional skills in Customer Service, Communications and Sales
- Understanding of career opportunities in the hospitality sector
The lectures will be held by the leading specialists in the field paired with guest speakers from the hospitality industry.
Courses completed as a non-degree student are not eligible for application towards the certificate requirements.
No transfer credits are accepted, and no merit scholarships are awarded.
Upon graduation the students are required to apply the acquired knowledge by working with the tourism suppliers in Armenian regions in collaboration with the Open Education AUA. Final comprehensive exam will consist of a one-week training at AUA Open Education course in the marzes, testing in a reality lab the skills they got in the program.
CERTIFICATE COMPLETION REQUIREMENTS
To receive a Certificate in Hotel and Hospitality Management (GCHHM) students must successfully complete the below listed graduate courses with a grade of C or better in each course and maintain an overall minimum 3.0 grade point average (GPA). GCHHM graduates who wish to pursue further study towards the MBA program, may transfer their GCHHM courses and credits towards the boot camp and/or free electives.
ENROLLMENT REQUIREMENTS
To be considered for acceptance, applicants must:
Submit a professional resume, one letter of recommendation and statement of purpose
For enrollment requirements please visit the Enrollment Requirements section at Admissions Website.
For information on how to apply, please visit the Admissions website.
COURSE DESCRIPTIONS AND SCHEDULE
* Prerequisites are assumed in the sequence
Semester 1
Bootcamp – Basic Communications and Quantitative Tools (Credits 2)
This 5-week intensive workshop for incoming students is designed to refresh the basic communication and quantitative tools essential for the successful completion of the program. The course content provides the student with a number of mathematical and statistical tools frequently used in business analysis, marketing research, operations management, and finance. Communication prepares students to meet the challenge of professional oral communications, exposing students to a variety of communication and presentation styles and modes, helps students develop critical listening skills, and improve their abilities to give, receive, and apply feedback.
*AUA graduates may be exempt from the Basic Communications course, after a transcript evaluation and/or an interview.
Introduction to Hospitality (Credits 1)
This 5-week course will introduce the major concepts, issues, and theories of tourism and hospitality as an economic sector and topic of academic study. The course will cover a broad range of topics related to the travel experience, from business development to the linkages between tourism as an industry and the impacts it has on communities and places, travel motivations, scope and structure of travel organizations. Students will also be introduced to key elements of the hospitality service industry and opportunities for employment within this industry. The course will also introduce concepts such as tourism marketing, country branding, sustainability, planning, and ethical responsibility.
Introduction to Financial Accounting (Credits 1)
This 5-week course introduces students to the terminology, procedures and principles of financial accounting and reporting. Students will develop the necessary skills to 1) analyze routine business transactions and accounting information, 2) measure assets, liabilities, equities, and income, and 3) understand, analyze, and develop financial statements and other forms of financial reporting and communication.. Weekly home tasks will require students to complete weekly reading assignments and apply accounting procedures and principles in order to analyze routine business transactions and accounting information.
Hospitality/Operations Management (Credits 2)
This 10-week course will introduce the key operational principles behind hotel and hospitality management. It will explore the complexities relating to the hospitality business environment and the unique nature of the hotel sector in national and global contexts. Topics covered include the operational, legal and regulatory environments, hotel standard procedures, hotel diversity, the hotel supply chain, competition and labor market, customer service, provision of food and beverage, guest reception, accommodation services, maintenance and with the focus on Armenian market specifics.
*Prerequisites for this course: Basic Communications and Quantitative Tools, Introduction to Hospitality and Introduction to Financial Accounting
Semester 2
Hospitality Pricing and Sales (Credits 1)
This 5-week course will introduce the students to the hotel and hospitality economics, financial strategy and planning, budgeting with emphasis on revenue management and cost control, financial reporting, analysis, and audit. The course will enable students to create and control customer demand, establish a marketing strategy that is built around rigorous control systems and gain a clear advantage over competition; all resulting in increased sales and profitability. The students will learn strategic and tactical aspects of sales management with emphasis on strategies for managing a sales force. Business-to-business as well as business-to-consumer relationships will be covered. Students will learn about management information systems and modern tools of decision making with the focus on Armenian market specifics.
*Prerequisites for this course: Basic Communications and Quantitative Tools, and Introduction to Financial Accounting
Corporate Communications (Credits 2)
This 10-week course builds cumulatively from simple writing of business emails to those of greater complexity, such as the composition of a formal business letter, following the writing framework and the ACE writing process. In addition, the students will learn about tools for enhancing customer experience, negotiations skills with the team, customers and suppliers, conflict management and res, and corporate ethics, with the focus on Armenian market specifics.
Hospitality Marketing (Credit 2)
This 10-week course will introduce the students to the hospitality and tourism marketing opportunities & strategies marketing process, the hospitality and tourism mix and marketing strategies. Topics covered include leisure psychology and tourism industry, market segmentation and target marketing, marketing and promotion for the hospitality industry, digital marketing strategies and campaigns, meeting the seasonality challenge, emerging trends in tourism promotion, industry specific marketing tools, branding with the focus on the Armenian market specifics.
Strategic and Financial Planning (Credits 2)
This 10-week cumulative and comprehensive course brings together the skills and disciplinary understanding gained in previous courses, with a focus on managerial decisions and actions that determines the long-term performance of a company. Topics include environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control. The study of strategic management, therefore, emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses. Students will develop skill sets for understanding and analyzing strategic issues through studying the decision making in the hospitality industry in competitive environments. The topics include strategic decision making in static and dynamic contexts on pricing, capacity, product differentiation, advertising and marketing, research and development, and size of investment.
*Prerequisites for this course: Basic Communications and Quantitative Tools and Introduction to Financial Accounting
Final comprehensive exam (Credits 1)
The final comprehensive exam will provide an opportunity for students to cap and integrate concepts from prior functional courses through the development and implementation of business models. Students will work under the mentorship of their advising instructor in collaboration with the AUA Open Education, covering various areas of hospitality management, such as strategic management, operations management, financial planning, marketing, and sales. For 4 weeks research and study of the assigned hospitality service providers in one of the regions of Armenia. The Research will be wrapped-up with a written project and one-week mentorship and training program for local businesses in Armenian marzes.
The Program is offered part-time. Classes will be held in the evening, with two/three weekly 2.5-hour classes.
To learn more about the GCHHM, contact:
Phone + 374 60 61 2605
Email: [email protected]
Website: https://cbe.aua.am/gchhm
For additional information, contact:
AUA Office of Admissions
Phone: + 374 60 69 40 40
Email: [email protected]