BA in Business Program: Goals and Student Learning Outcomes


Program Specific
Program Goal 1: Equip students with knowledge and skills in and across the main functional areas of business.
Student Learning Outcomes:
Students will be able to
1.1   Define and describe fundamentals of Accounting, Finance, Economics, Marketing and Communications, Operations, Organizational Behavior and Management, Information Technology, and Quantitative Methods.
1.2   Apply relevant theoretical frameworks and tools from these areas to business situations.
1.3   Integrate knowledge across functional areas to formulate and implement business decisions.
Program Goal 2: Develop creative and critical thinking and decision making skills for complex business problems, supported by the appropriate use of analytical and quantitative techniques.
Student Learning Outcomes:
Students will be able to
2.1  Identify and analyze business opportunities and challenges, and recommend evidence-based solutions.
2.2  Appropriately collect and select data, apply analytic techniques, and develop well-reasoned conclusions.
2.3   Exercise independent judgment, and design creative and innovative strategies to obtain competitive advantage.
Program Goal 3: Prepare students for careers and advanced studies in a wide range of business disciplines.
Student Learning Outcomes:
Students will be able to
3.1 Perform business tasks with the interpersonal skills and professional demeanor demanded in business settings.
3.2 Identify and address the strengths and weaknesses of a team, and work effectively in interdisciplinary and multicultural teams.
3.3 Appropriately weigh the ethical, legal and social concerns of stakeholders in business decision making, taking into account corporate responsibility, environmental sustainability and the regional and global nature of business.
3.4 Engage in advanced study and career advancement in their chosen fields of business.
University-Wide / General Education

Goal 4: Develop articulate, conscientious leaders and problem solvers who are committed to contributing to their fields and society.

Student Learning Outcomes:
Students will be able to
4.1 Produce and deliver written and oral presentations, and communicate with specialists and non-specialists using appropriate media and technology.
4.2 Think critically and creatively, conceptualizing real-world problems from different perspectives.
4.3 Work productively in diverse teams, and solve problems collaboratively.

Goal 5: Provide students with a broad foundation of knowledge and skills and cultivate a commitment to life-long learning.

Student Learning Outcomes:
Students will be able to

5.1 Use common software and information technology to pursue inquiry relevant to their academic and professional fields, and personal interests.

5.2 Weigh evidence and arguments, and appreciate and engage in diverse modes of inquiry characteristic of historical, cultural, political, economic, and quantitative disciplines.

5.3 Properly document and synthesize existing scholarship and data, keep current with developments, conduct independent research, and discover and learn new material on their own.